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What is Emerald Club?
 

Emerald Club is a whole new level of choice, opportunity and support designed for outstanding Connections Members. Emerald Club recognises and rewards the top 500 agents in the Connections program with an elevated platform of privilege and opportunity.
 
What are the features and benefits?
ONCE YOU ARE IN THE ZONE
How can I earn Activity Credits?
What are the Terms and Conditions?
 
 
What are the Features and Benefits?
 
• ACP Magazines Title Allocations:
The power to request ACP Magazines allocation adjustments. This enhanced level of flexibility will help you to better manage your allocations and ensure greater success with Local Store Marketing (LSM) activity.
• POS Allocations:
The ability to request adjustments to newsagent folded posters provided by ACP Magazine Titles, providing you with better control over exposure in your own store and in sub-agents.
• Bonus Connections Points:
An additional 5,000 points per month, that’s a guaranteed 30,000 points for 6 months membership. PLUS, up to an additional 10,000 points for the leading 100 Emerald Members – that’s a massive 15,000 points per month guaranteed to use as you please.
• Emerald Courtesy Calls:
1 courtesy call per 6 month membership cycle for maximum Member satisfaction and providing direct contact with key ACP Magazines personnel.
• XchangeIT:
A 40% discount on XchangeIT Subscription when redeemed online via the Connections website, thereby reducing the cost of technology for you.
• Business & Networking Session:
Invitations to exclusive Emerald Club Business & Networking Sessions (held in either NSW, QLD or VIC) during the 6 month membership period, enabling you to develop your retailer skill sets and knowledge.
• Staff Incentive Packages:
A Bonus $20 Coles Myer Voucher each quarter, to reward your nominated hard working staff member in your store, assisting you in driving staff motivation.
 
 
ONCE YOU ARE IN THE ZONE
 

Emerald Club limits its exceptional benefits to the 500 Connections agents who have proven themselves to be the most proactive in the areas of promotional support, LSM initiatives, technology and display execution. Your participation in these key areas of activity will earn you what’s known as Activity Credits. The more Activity Credits you earn, the closer you get to entering the wonderful world of Emerald.

Following is a step-by-step guide on how you can qualify for exclusive Emerald Club membership.
 
1.  REACH THE ZONE – EARN 100 ACTIVITY CREDITS
You will be able to earn Activity Credits for a number of eligible activities. Each activity is allocated a specific number of credits, and you will need to amass 100 Activity Credits in order to qualify for Emerald Club Membership. Once you have reached 100 Activity Credits, you have entered the formal qualification "zone" for Emerald Club Membership.
2. ONCE YOUR IN THE ZONE – KEEP EARNING!
Once you have entered the qualification zone, you’ll need to continue to accrue Activity Credits to maximise your chances of gaining entry to Emerald. Activity Credits are unlimited in terms of the amount that can be potentially earned so the more you build up, the better! At the close of the qualifying period, Emerald Membership will be extended to the top 500 eligible Members with the MOST Activity Credits
3. MEET THE PREREQUISITES
You must meet all of the below requirements in order to be eligible for Emerald:
• Minimum 6 months Connections with ACP Magazines Membership.
• Minimum $50k wholesale turnover of ACP Magazine Titles.
• ACP Magazines contract compliant.
• Minimum of 100 Activity Credits to be eligible to enter the Emerald Club qualification period.
• 100% Weekly Promotional Calendar compliance for the entire review period.
 
 
How can I earn Activity Credits?
 
ACTIVITY CREDITS
PARTICIPATING ACTIVITY
CRITERIA
CREDITS AVAILABLE
Window space/External fixture devotion

Credits generated once you submit the Notice of Intent
• Must support minimum poster 1000 x 690 mm with maximum exposure to maximum passing traffic.
• 3 x A2 posters are accepted where a 1000 x 690 mm poster cannot be supplied.
• External fixture must be a fixed frame with Perspex/glass cover.
• Notice of intent must be submitted to earn Activity Credits.
• Photo evidence for non-merchandised stores when requested by Connections.
75
Primary promotional space devotion

Credits generated once you submit the Notice of Intent
• Must be within 3 metres of main cash register.
• Display must be large and eye-catching as per Connections accepted displays.
• Notice of intent must be submitted to earn Activity Credits.
• Photo evidence for non-merchandised stores when requested by Connections.
66
Permanent Counter Unit – Woman’s Day

Credits generated once you submit the Notice of Intent
• Woman’s Day Branded.
• Not Obstructed.
• Next to Cash Register.
• Featuring latest Woman’s Day issues.
• Notice of intent must be submitted to earn Activity Credits.
• Photo evidence for non-merchandised stores when requested by Connections.
15
XchangeIT enabled

Credits assigned by Connections Team from data received from XchangeIT 		 
15
XchangeIT – DART criteria. Total Weighted Score (TWS) >68%

Credits assigned by Connections Team from data received from XchangeIT 		 
20
External LSM activity tying into ACP Magazines brands

Credits assigned by Connections Team once LSM Evaluation Form is received with all supporting documentation
• Prime message of LSM must promote ACP Magazines brands.
• Submission of LSM Evaluation Form and photos/supporting documentation where applicable.
• 20 Credits allocated per activity.
20
Achievement of Quarterly Sales Target category*

Credits assigned by Connections Team once the data is finalised internally
• 10 credits issued per category.
60
Achievement of all 6 Quarterly Sales Target categories twice during the qualification period

Credits assigned by Connections Team once the data is finalised internally 		 
60
Support of Connections program partners, Cadbury and Schweppes

Credits assigned by Connections Team from data received from Cadbury and Schweppes
• 15 Credits allocated per Membership.
30
Click throughs to website from e-newsletter

Credits automatically generated by website
• 2 Credits allocated per enewsletter.
• 26 enewsletters published in a qualifying period.
• The weekly enewsletter will be sent by Connections every Tuesday by 5pm. This enewsletter must be read by the immediate Friday, following the Tuesday, by 11.59pm.
52
Display competition participation

Credits assigned by Connections Team at end of qualification period
• Participation in 90% of display competitions offered in qualifying period.
10
Online poll participation

Credits automatically generated by website
• 2 Credits allocated per poll.
• 13 polls offered in a qualifying period.
26
Regular online redemptions - 1 per qualifying period

Credits automatically generated by website 		 
5
 
 
What are you waiting for?
 
Emerald Club opens up an exciting world of opportunity for the most dedicated and deserving Connections Members. Make sure YOU are eligible for this exclusive program of rewards and benefits. It’s a race to the finish, so you’ll need to up your efforts to ensure your store makes it over the Emerald Club line.
 
 
* With the introduction of Emerald Club, achievement of Quarterly Sales Targets will no longer earn bonus points but Activity Credits. The earning of Activity Credits contributes to the potential achievement of Emerald Club Membership and the benefits associated with it.
 
 
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